Introduction: What Is a Sell-Side System?
The sell-side is the part of the financial industry that deals with the production, promotion, and sale of public market stocks, bonds, foreign exchange, and other financial products. The sell-side can also comprise private capital market products including debt and equity private placements. Individuals and firms on the sell-side labour to develop and serve goods for the financial industry’s buy-side.
Investment bankers, who act as mediators between issuers of securities and the investing public, and market makers, who offer liquidity in the public market, make up the sell-side of Wall Street. For private debt and equity issues, investment bankers and corporate finance advisors serve the same role.
1. FlexTRADER EMS: Multi-Asset Portfolio and Single Security Trading
Overview of FlexTRADER EMS
Experience the industry’s leading broker-neutral, quantitatively enriched execution management system (EMS) built to power all facets of electronic and algorithmic trading. Trusted globally by sell-side institutions trading equities, FX, derivatives and fixed income, FlexTRADER’s organically developed end-to-end functionality offers a wide range of capabilities with unparalleled performance.
2. Sell-Side OMS Solutions: Advanced Order Management Systems
Importance of OMS for Sell-Side Institutions
Order management systems (OMS) represent an integral part of a sell-side institution’s trading infrastructure. As such, identifying and implementing the optimal OMS is a strategic decision that is critical to the firm’s growth. Several factors — value, ease of use, dependable support, flexibility and future growth — have to be considered. The system needs to incorporate leading-edge technology and comply with all industry standards and rules, while also fitting into the firm’s existing workflows and growth plans.
FlexTrade’s Comprehensive OMS Offerings
FlexTrade provides a diverse set of OMS solutions covering the entire spectrum of a firm’s trading requirements. Whether it is a fully hosted, out-of-the-box solution that can be quickly implemented, or a customizable solution (hosted or enterprise) that can be integrated into your trading environment, our OMS solutions manage multiple asset classes, trading styles and desks, as well as regions and offices on a global basis.
FlexOMS: Multi-Asset Order Management System
Sell-Side Order Management System
FlexOMS is our multi-asset order management solution for sell-side institutions trading in equities, FX, options, futures and fixed income.
ColorPalette: Hosted Sell-Side OMS
Hosted Sell-Side Order Management System (OMS)
ColorPalette is our fully hosted order management system for broker/dealers trading US and international equities.
FlexOMS ETF: ETF Trading Solution
ETF Sell-Side Order Management System (OMS)
FlexOMS ETF is our order management system for sell-side institutions engaged in ETF trading.
3. Sell-Side FX Solutions: Advanced Foreign Exchange Platforms
Innovative FX Technology for Sell-Side Institutions
In light of the continued growth and innovation in FX electronic trading, sell-side institutions need to leverage state-of-the-art technology to capture the edge required to successfully navigate global currency markets.
Whether it is turnkey white labelling, execution management, liquidity aggregation or a combination Enterprise package, FlexTrade’s FX trading solutions are designed for such a purpose and are used globally by leading sell-side firms for trading SPOT, Forwards, SWAPS, NDFs and precious metals.
FlexTrade’s foreign exchange solutions are highly configurable and offer unparalleled, direct access to liquidity (more than 100 banks, ECNs and exchanges), real-time risk management, dynamic aggregation and filtering, pre-packaged and customizable algorithms as well as access to an array of broker algorithms.
FlexFX: Algorithmic FX Trading System
FlexFX is our award-winning, algorithmic trading and execution management system for sell-side institutions trading FX. FlexFX offers advanced integration with OMSs as well as fully integrated post-trade allocation solutions. Trusted by the world’s largest investment banks and broker-dealers, FlexFX enables traders to manage and efficiently execute large numbers of orders (block size or small) across multiple value dates by optimally blocking/netting the SPOT component and accessing liquidity venues based on account restrictions.
MaxxTrader: White Label FX Trading Platform
White Label, Turnkey Foreign Exchange Trading Platform
MaxxTrader is our white label trading system for sell-side institutions operating in the foreign exchange markets. Designed to allow institutions to privately aggregate and issue price information to the markets and clientele, MaxxTrader is a complete turnkey, front-end solution allowing client orders to trade directly with the trading desk, or back-to-back with all liquidity providers.
FlexFX OMS: Foreign Exchange Order Management System
Foreign Exchange Order Management System (OMS)
FlexFX OMS is our order management system for institutions trading spot, outrights, swaps, NDFs, precious metals and FX futures. Designed as a customizable, rules-based platform, FlexFX OMS manages your full order life cycle from order generation and execution of trades to allocations and confirms. The system will integrate seamlessly with your existing infrastructure, and will perfectly replicate complex workflows and organizational structures. Optional modules include liquidity aggregation, pricing to clients and desks, algorithmic trading, transaction cost analysis (TCA) and white labelling with different sophistication levels for internal and external clients.
4. Derivix-SM: Options Trading Order and Execution Management
Options Trading Order and Execution Management System
Derivix-SM is our order and execution management system for sell-side institutions engaged in agency, facilitation and/or proprietary trading in the options markets. The system provides direct access to all options exchanges, fully customizable algorithms and various options trading strategies, such as dispersion trading, volatility trading, vega trading and cross-asset trading.
5. FlexFutures: Futures Trading and Risk Management
Futures Trading and Risk Management System
FlexFutures is our futures trading and risk management platform for sell-side institutions operating in the derivatives markets. FlexFutures supports a unique array of innovative algorithmic execution strategies that can be customized and enhanced to meet the specific requirements of sell-side traders.
6. FlexTCA: Post-Trade Transaction Cost Analysis
Post-Trade Transaction Cost Analysis (TCA)
FlexTCA is our transaction cost analysis and execution quality management solution offering historical analysis in trading portfolios and single securities across global equities, FX, futures and fixed income.
7. FlexEdge: Advanced Analytic Trading Tools
Our Suite of Advanced Analytic Trading Tools
FlexEdge is our suite of predictive analytics designed to give traders the edge they need to effectively plan and optimize trading strategy.
8. Mottai: Web-Based Broker Trading Solution
Web-Based Broker Trading Solution
Mottai is our fully integrated, web-based front-end trading solution combining market data with leading edge risk management and trading tools for brokers.
9. Trading Strategies & Algorithms
Algorithmic Trading in Sell-Side Systems
Algorithmic trading is the cornerstone of FlexTrade’s execution management systems (EMS) and order management systems (OMS). Each platform features a robust array of predefined yet customizable, multi-asset trading strategies and algorithms designed to meet the high demands of institutional buy-side firms engaged in portfolio and single security trading.
Whether it is industry standard bearers such as VWAP or TWAP, API access to our FlexStrategy Server execution engine, FlexAlgoWheel or Multi-Asset Strategy Back-Testing Framework, FlexTrade provides the tools you need to achieve best execution.
Algorithms: Customizable Multi-Asset Trading Strategies
Customizable, Multi-Asset Trading Strategies
FlexTrade provides a broad range of adaptable and customizable global trading algorithms with multi-currency and multi-asset capabilities. They span the range from single instrument algorithms, such as VWAP and Percentage Participation, to highly advanced arbitrage algorithms covering multiple asset classes with auto-hedging of currency exposure, as well as basket programs that are designed to efficiently execute a large number of instruments, such as portfolio rebalancing. As part of our basket trading capabilities, FlexTrade provides a robust set of index and ETF arbitrage algorithms.
FlexTrade also supports more than 400 broker-dealer provided algorithms.
FlexAlgoWheel: Intuitive Algo Selection Interface
Intuitive Algo Selection Interface to Optimize Best Execution
FlexAlgoWheel is a next generation platform to help institutional traders standardize, automate, and evaluate the trading process. Available through our award-winning FlexTRADER® multi-asset execution management system (EMS), FlexAlgoWheel allows traders to design and manage their order routing workflows directly through an intuitive user interface. The platform includes integrated transaction cost analysis (TCA), and can be used for broker evaluation, algorithm selection and other data-driven applications to improve routing decisions and reduce trading costs.
FlexStrategy Server: Algorithmic Execution Engine
Algorithmic Execution Engine
FlexStrategy Server is a robust, high performance algorithmic execution engine to implement single security, cross-asset, multi-leg and portfolio based trading strategies. FlexStrategy Server is used by leading hedge-funds, buy-side institutions as well as broker-dealers to deploy a broad range of custom algorithms or strategies with connectivity to global electronic markets.
Available through FlexTrade’s EMS and OMS solutions, or as a stand-alone system, FlexStrategy Server comes with an intuitive, feature-rich API that provides advanced processing with fully customizable trading logic within a secure multi-threaded 64bit algorithmic trading container.
Strategy Back-Testing: Multi-Asset Performance Evaluation
Multi-Asset Strategy Back-Testing
FlexTrade’s Strategy Back-Testing framework is designed to gauge and adjust the performance of past trading strategies for real-time use in trading equities, FX and futures.
10. Market Connectivity Solutions: Global Trading Access
High-Performance Market Connectivity
When it comes to your trading, it always starts with the quantity and quality of your connections and access to the markets. FlexTrade’s market connectivity solutions are global in scope offering direct market access to more than 50 exchanges. And with our advanced smart order routing technology, you will experience ultra-low latency and high throughput trading for all asset classes.
Market Access: Exchange Connectivity
Exchange Connectivity
With FlexTrade, you can trade equities and listed derivatives via our direct market access network, which includes more than 50 exchanges across the world.
Flex–mart Smart Order Routing (SOR)
Global Smart Order Routing (SOR)
FlexTrade’s comprehensive, fully customizable FlexSmart smart order routing serves buy-side trading institutions around the globe. Using FlexTrade’s high-performance, multi-asset trading system technology, FlexSmart provides ultra-low latency and high throughput with a full range of routing functionality, and regulatory compliance and reporting.





